The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

Subscribe To My Feed

Follow Me on Pinterest

 

Read More On

Read my blog on Kindle

 

____________________________________________________________________

Looking for a job in product innovation or product design? 

keywords

example: innovation, product, mobile, design
location

city, state or zip

Jobs by SimplyHired
 

 

  

 

Thursday
Oct222009

A Baker's Dozen of What I Believe

Products have stories.

Companies build products.

Companies create experiences.

Consumers live stories.

Consumers experience products.

Consumers define your brand.

 

To deliver the whole product experience that defines the brand you want to be:

Be an empathetic listener  

Design a simple and elegant response.

Make and keep all your commitments.

Stand for something, not everything.

Build an ‘ah-ha’ moment into the system.

 

Customers require value.

How you deliver value is your brand promise.

 

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.
Editor Permission Required
You must have editing permission for this entry in order to post comments.