The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Thursday
Oct292009

What is Design Thinking? 10 Ideas To Consider

Browsing on the Design Thinking Exchange, I found a list of 7 explanations of Design Thinking. I took the liberty of adjusting them with my editorial red marker (shown in CAPS for visual speed in identifying my own thoughts). I also added 3 more for an even 10. Please get out your best copy editing tools, and comment or re-word my "clarifications" below. I'll follow up with a post amending these with your best ideas.

Design Thinking...

  1. is mining and extracting the essence of all key Design disciplines TO SOLVE PROBLEMS FOR BUSINESS AND/OR PROVIDE GREATER CUSTOMER VALUE.
  2. Is using its inherent process of thinking, ASSOCIATING and solving as a conscious tool to teach how to innovate.
  3. Induces and elicits cross-pollination of creativities from different disciplines with different objectives FOR A SHARED PURPOSE - THE CUSTOMER NEED.
  4. ASSOCIATES, Interprets and displays data, information and knowledge generated through Integrative Thinking.
  5. Designs BUSINESS, PRODUCT AND TECHNOLOGY platforms that allow for the creation of contextual clarity between left and right brain thinking. The results generate communal sense-making.
  6. Calibrates the level of understanding between participants from similar or opposing disciplines TO GIVE BUSINESS OWNERS AND CUSTOMERS DEEPER INPUT INTO THE CREATIVE PROCESS.
  7. Manages the creative capital of ALL disciplines under one governing intelligence.
  8. LOOKS AT THE TOTAL CUSTOMER EXPERIENCE DESIRED AND DEVELOPS AN END TO END JOURNEY TO PROVIDE THAT EXPERIENCE
  9. ENABLES EMOTIONAL CONNECTIONS BETWEEN CUSTOMERS AND BRANDS
  10. IS ABOUT TAKING AN INTEGRATIVE APPROACH TO PROBLEM SOLVING, NOT HIRING MORE PEOPLE WHO HAVE A GRAPHIC OR INDUSTRIAL ARTS DEGREE.

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