The most frequent social media tip I heard when I started this site was that posts with lists drive lots of click throughs because they create quick digestible pieces of insight with little investment for writer or reader. (This comes as no real surprise in the ADHD world of 140 character headlines, does it?) And with the introduction of the Twitter List feature, I can now let others find people and their the relevant small kernels of content for me.
But first, I need a list for my lists, so I tried a new directory service for Twitter lists today, called Listorius. Listorius is one of a growing category of tools that help consumers digest the massive amount of content produced on the web. Remember when we all thought web search would solve all of our discovery problems, because relevance could be data driven and all we needed was the Google algorithm?
As more personal media is produced, hashtags have facilitated content relevance for search engines, but consumers use the '#' subjectively and eradically, often placing underscores, hyphens, or abbreviations into their tags. Some common words are also brand names - Sidekick, the phone and sidekick, the companion, for instance. Proper names become symbolic of behavior, as in "she pulled a Palin" or "that was so Kanye", so when I search on Twitter for #Palin or #Kanye, do I want to see more posts about her new book, girls talking about their boyfriends named Kanye or celebrity headlines? Since social media produces a ton of additional content to parse through on top of the long tail of blogging sites indexed for search of the web, these directory destinations have emerged with a consumer value prop to simplify the discovery of content through the filter of like-minded people. (After all, isn't that why it's called social?) As a result, social media directories create new information frameworks for discovering conversations around a topic.
To show you what I mean, here are some of the topics of digital conversation that I like to eavesdrop on when I have a few minutes to discover new ideas on technology, design, and branding. Please create and add your own in the comments sections below. Listorious is only a few days old and even the most popular topics only have a dozen or so lists, so contribute your view on the trends and topics you create or track. Make your own lists we can explore together.
Apparently a few other folks seem to feel this way about lists, too!
RT@timleberecht:Followers?retweet?Follow Friday?"The new high fidelity for my vanity is the Twitter list"(via O'Reilly) http://bit.ly/1fB3If