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The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Amazon
Monday
Nov232009

Aol. aOL. aOl? What does it all mean?

DateMonday, November 23, 2009 at 1:59PM

Emphasis and intonation can change the meaning of a simple question. 'How ARE you?' may invite deeper conversation than 'how are YOU?", which may sound like a reflexive response to a greeting. In writing, bold and caps provide emphasis. Color and font evoke emotions and memories of happy times or overt authority.

There were plenty of good reasons to update the AOL look and feel, beyond the spin-off. Read more...

AuthorGearhead Gal | CommentPost a Comment |
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