Is This a Real Good Experiment? [Video]

It seems the easiest way to create a viral video, like this one from Blu Dot, is to use a hidden camera to film someone doing something when they think no one is watching. America's Funniest Home Videos, You Tube and Facebook have made a cottage industry out of laughing at other people's secret single behaviors.

Innovation firms like Ideo also consider this "consumer anthropology", or ethnography, essential in their market studies, and critical to develop their point of view in the fuzzy front end of new product development.

I question the actionable insights in the above embedded video, and am curious to understand if anything about this story sells more Blu Dot product. Maybe it's meant to be just entertainment, but in this economy, how do you build a brand your consumer doesn't understand? Uncovering a new behavior, like curb scavenging, is intriguing, but it's only useful as fuel for innovation if it drives a business agenda. What's the business agenda of building your brand on a story about people who "co-opt" anything from the curb, not just Blu Dot chairs?