The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Sunday
Jan312010

Creating Brands Through Experiences

Thanks to @kristianindy for the permission to embed this slideshow I discovered on Slideshare.  By way of complete disclosure, I can't vouch for the capabilities of  Kristian Anderson + Associates, and the presentation, I presume, is intended to represent the capabilities of his agency.  Nonetheless, I do appreciate the point of view it shares around the intersection of customer experience and brand, so I include it more for how it concisely and aesthetically sums up what I believe. Enjoy.

 

 

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