Do You Have An Idea That Can Change The World?

Tony Stark's Innovation Lab

First published on Technorati

In the first Iron Man movie, entrepreneur Tony Stark made a handsome living in weapons manufacturing. After all, war is good business.

But the sequel, which opens May 7, introduces us to a more socially responsible—and apparently socially networked—Tony Stark. The new and improved Stark is looking to reward a fellow visionary who wants to change the world with a complete Audi-sponsored, tech-lover's fantasy experience: driving an R8, flying an amphibious ICON A5 aircraft and wining and dining at some of the top establishments in Los Angeles. Oh, and $15,000 to develop the idea.

Audi's marketing team blurs the line between reality and fantasy by including the fictional Stark character as a judge in this campaign to extend their product placement for the drool-worthy R8 sports car. The contest asks "Do you embody the truth behind the world's progress?" and it is intended to showcase "innovation, adventure, and intelligence worthy of Audi and Tony Stark."

Having a great idea, though won't be enough to get you behind the wheel and living the life of the founder of Stark Industries. You will need friends, and lots of fans. "Participants must rally members of their Facebook, Twitter, MySpace and other social media networks to rate, comment, and discuss their ideas."

You can download the Tony Stark Innovation Challenge Contest Brief which details the guidelines for submissions and the criteria that will be used for rating the videos, and the ideas they represent. Here's a short list of goals the judges want the idea that is highlighted in the winning video to achieve:

• Make the world a better place by solving a problem or improving an existing solution


• Articulate and demonstrate expertise of the “better living through technology” philosophy


• Have a scalability and adoptability to potentially change the way we live


• Showcase innovation, adventures, and intelligence worthy of Audi and Tony Stark


• Appeal to the general audience as viewer ratings will help determine top entries

Videos will be accepted starting Wednesday, April 28th through June 9, 2010 here, and finalists will be selected after a public voting period that ends June 13, 2010. There must be someone I know who would let me be the Pepper Potts to their Tony Stark and take me to that Audi Design Center?!?

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