The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Monday
Apr052010

Why I'm Waiting For A 3G iPad

A number of folks who read this blog or follow me on Twitter have commented that they expected I would already be cuddling my iPad, glowing in assurance I am a true early adopter of technology from having pre-ordered or waited in line at an Apple store. I actually did neither and each time I got close to placing a pre-order, I relented and abandoned my purchase.

So why don't I already have my iPad? The main reason is that I am waiting for the 3G version. When I have asked why other folks aren't waiting, I have often heard that people believe they will just use their iPad at home. These people maintain that wifi in their home is readily available without an additional monthly fee to access it. To them 3G, and a 3G data plan, is superfluous. I am just not convinced that's true. I want coverage, and 3G helps ensure coverage when i am mobile. On a long road trip, a larger screen and a connection that lets me surf the web could be just the ticket out of boredom. (And no, I won't be tricking out my SUV like the Sound Man has, but it illustrates my use case effectively.)

I also use my iPod Touch in addition to my iPhone 3Gs, and I find that when I travel the iPod Touch is the go-to entertainment device to ensure I can extend my iPhone battery life. And entertainment for me isn't just downloaded content I remembered to stock up on before leaving the house. Streamed content, online games on Facebook, and catching up on my friends feeds are all forms of entertainment that I enjoy when I am mobile, but which suck the life out of my iPhone when I may need to make or receive a call. 

Like most consumers, I tend to overbuy on hardware, hoping to extend the lifecycle of my purchase. That tends to be especially true for products i am not sure how I am going to use. Megapixels, memory, and now radios. More always feels better, giving me greater comfort that I won't outgrow the product, even if I never use all of what I buy. It's the movie popcorn theory, which maintains that consumers perceive there is a better value in the mega-bucket, even though they can't finish the contents of the bucket.

Waiting for 3G also has the added benefit of not being part of the first batch of hadrware assembly. If any parts or processes have created defects, I have the opportunity to let the real early adopters alert me.

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