The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Saturday
Jul242010

Materials, Meaning, and Mistura

 

Mistura watches are made with materials that derive from the South American tropics. But they also send a message of meaning about sustainability and craftsmanship.  Created from Bamboo, Macana, Coconut skin, Carreto, Guayacan and Nazarene woods, these watches first require each designer to use a specific technique of preservation and a way of cutting the material that reminds the wearer how valuable time is. Mistura Designs

One of the founders, Daniel Schemel, whom I met at an arts festival, described how woods like Bamboo and Macana must be cut after 5:00 pm and before 5:00 am on moon’s last quarter night making sure that the circulating liquids in the main tree limbs are resting down in the roots. Using this particular night to cut the wood, he claims, helps to void cracks during the drying process that takes exactly 6 months. It's only then, his story goes, that designers start their creations.

The watches are made with a soft leather band, punched with large holes, which make it easy to use the oversized wooden clasp to secure them comfortably. The combinations of wood - teak and purple heart, for example - set against turquoise and white crackled straps are eye-catching. And the Japanese watch movement the artists use helps keeps them affordable. Ironically, the natural materials make them even more susceptible to the elements, especially heat and humidity that can change the shape and color of the wood and leather. Every piece merges art and nature as part of its lifecycle.

I have often said that every product has a story, and the man from Mistura surely had an interesting one to tell. You can buy these watches directly from their website http://www.misturadesigns.com/ or you can follow them on Facebook to find the next summer arts festival where they are appearing.

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