5 ways social media will change your marketing plan

First published in iMedia Connection

Article Highlights:

• Campaign ideas will be deconstructed into smaller, more digestible messages
• Applications will continue to adapt to user behavior, leading to hyper-personalization
• User-generated content will influence marketing strategy

Reputation and relationship management skills are foundational to architecting an effective customer development strategy for both B2B and B2C enterprises; this will be acutely true in 2011. No longer just the responsibility of a community manager, social communication will be integrated into service and support experiences, product, point of sale, and commerce solutions. Because official spokespeople are no longer the sole purveyors of your company's message, social channels can be counted on to accelerate and amplify the conversation between customers and brands. Look for the following trends to drive changes to integrated marketing plans in the year ahead... read more here