The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Saturday
Sep152012

On a Mission to Disrupt the Apple Accessory Market

Two of my new favorite obsessions are Fab and Quirky, so I was delighted to learn about their new partnership. If you have an idea for an Apple accessory, then you can submit your idea and in lightening fast time, with the support of the online community, your idea can become a reality. And as if that wasn't enough, you might even earn a perpetual royalty for your genius. 

To kick off the company's new focus on Apple accessories, Ben Kaufman, Quirky's CEO, described the all night online design push that kicked off this partnership on his blog, "The launch of this project (and specifically the events that close out this week) is a bit of a throwback for me, having first run a live 24-hour product design sprint at mophie after a Steve Jobs keynote in September 2006, and another shortly after the launch of Quirky in September 2009 (see PowerCurl). These events produce great products, and are amazingly inspirational to watch."

Fab, a rising ecommerce star on a mission "to help people better their lives with design," will feature the results of the launch sprint in a sale on their site within a week from inception. On his blog, Betashop, Fab's CEO, Jason Goldberg writes, "Wednesday September 19, 3pm EST, just 7 days after the iPhone 5 was announced,  Fab launches a special sale featuring the newly design accessories. Smile, you’re designed to."

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