The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Wednesday
Jan022013

Will We Ever Really Get TV Anywhere?

I was raised on television and I consume a lot of it.  I am not a couch potato, but rather a road warrior, who likes to see favorite shows when and where it is convenient for me.  And, I subscribe to a lot of services that aspire to let me do that on my tablet, laptop or smartphone.

Admittedly, my family is not ready to cut the cord completely, but I have been evaluating several services that are meant to encourage just that.  Unlike Netflix, Hulu or Amazon, services like Aereo and NimbleTV (currently in beta) are pushing the envelope of broadcasting by enabling subscribers to watch live TV channels on a mobile device over the Internet, and providing cloud storage for recordings of the shows that I want to time-shift my viewing.

Where Aereo struggled to provide the breadth of programming I receive on a full cable package, Nimble TV has chosen to address this issue by subscribing users to a Dish Network account, which then streams most major basic cable channels in my area.  This opens up an array of programming that starts to make this solution truly viable as a cord cutting option.

Unfortunately, the quality of the stream has been sporadic, and this is particularly true of the recorded content.  Quality control tools appear in the UI (Low, High, and Auto) but, as of the beta, do not seem to allow toggling between SD or HD recordings.

Both Aereo and NimbleTV seem to struggle with executing robust DVR capabilities, one of the most essential experiences of my current home television provider. As an inaugural TiVo user, DVR features have become integral to my TV viewing.  On NimbleTV, programs appear to be available to be recorded in the guide even if they have already aired, but in fact can’t actually be recorded once they have aired.  Episodes appear in the “recorded” list, but actually won’t play back.  When I have been able to watch a recording, the image is pixilated, blurry and often unwatchable, even with full wifi connectivity. Riffing on what Seinfeld said about rental car reservations, scheduling a show to be recorded is only half the battle. Being able to actually view the recorded content really is the whole point.

 Which brings me back to my point about being a TV junkie and a road warrior. Streaming services are fine when coverage is strong, when there is wifi, and when data caps aren’t a limiter.  But as a traveler on trains, planes and subways, they fail to service my addiction.  Plane, rail and hotel wifi often provide me with inadequate bandwidth for uninterrupted streaming (and in some cases the airlines, Amtrak and wifi providers prevent streaming video services altogether.)  Many media players don’t effectively throttle to changing bandwidth, and my history with both Aereo and NimbleTV is that they have yet to perfect the user experience for variable bandwidth conditions.

 Without a complete solution for enabling quality television viewing when bandwidth is constrained, I find I still revert back to the dependability of purchased programming downloaded from iTunes paired with a streaming service from Hulu, Amazon, Netflix or a broadcaster’s own mobile app, like HBO GO.  Television substitute services may provide the convenience of aggregation and the benefit of smaller monthly bills, but if it is at the expense of quality and usability, they don’t feel like a better deal to me.

Editor's note: In fairness, I used both products in beta, and have assessed these experience based on my interest in switching from my existing services based on the interactions I had in beta.

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