The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Friday
Nov282014

The Next Stage of Social Commerce  

Written by PHILIP ELLIS on 28 November, 2014 at 11:11 via @ogilvydo.com

Following fruitful trials on Shopify and BigCommerce, Seattle-based company Zantler has rolled out its social commerce platform to retailers on Amazon Webstore this week, ahead of the busiest shopping month of the year.


Zantler’s Shoppost enables merchants to post shoppable content to a variety of online channels, including Facebook, Twitter, Pinterest, and blogs.

Merchants will now have the capability to import product information, including colour and size options, directly from Amazon Webstore to social media. There is also video functionality – something that Amazon Webstore currently doesn’t support on-site. Each post mirrors an online storefront, and comes complete with a buy button which transports customers directly to a branded shopping cart, essentially providing a seamless social shopping experience. 

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{Disclosure: I am a member of the Board of Directors of Zantler, a Seattle, WA based company.}