The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Monday
Feb232015

What Does It Take to Build Products That Matter?

I recently had the opportunity to guest lecture to a class of 200 undergrads at the University of Michigan Center for Entrepreneurship on the topic of Customer Development. Here's a 30 minute look at why I think customer development is as important as product development to launching a successful business. 

And for some more great videos from other guest speakers in the University of Michigan College of Engineering Entrepreneurship Hour click here.