I don't know about other women, but I have always been bothered by the merchandising of technology to and for women. Bling and bright packaging don't displace comfort and value in my hierarchy of needs. Despite the value some women may see in discovering a mirror on the back of the Pre, it certainly isn't the "why to buy" feature for me.
"There’s a raging debate among the digerati on diversity in technology and if women get fair representation when it comes to opportunity to speak at conferences and other tech events. When it comes to consumer electronics, I can say, women are a misunderstood and neglected community.
Designing and creating products for real women shouldn’t be so difficult. Real women want stylish products. They want products that are fashionable, competitively priced and easy to use. And marketing tricks such as MSI’s ‘boys catching a laptop with their butt‘ isn’t going to help send the right message." [Wired]
Last year, over at GigaOm, Stacey Higginbotham lamented, "I’m always insulted by the assumption that woman who care about the features (other than color) on their mobile phones or how much memory their hard drives have are geeks. Maybe they simply recognize — much the same way as those with a Y chromosome — that an electronic device has a job to do, and then educate themselves about what a device needs in order to do that job."
Although women are still spending less on gadgets then men do, we are increasingly using our 'influence' to affect our guy's purchasing. Women are involved in over 80% of the buying decisions according to research by the Consumer Electronics Association. So what does that mean for product designers and product marketers?
Women care about the same things men do in products they buy - quality, durability, performance, comfort, ease of use. And like men, women have different style tastes. Every guy isn't the white socks and birkenstocks type, and every mom doesn't wear tennis shoes. Good product design - design that appeals to men AND women - transcends style and color. Synergistic form and function rule across gender.