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There was the U2 iPod. And there was the $99 Leather Case. And then, my personal favorite, was the iPod Hi Fi. None of them barely remembered, though we all know about the battery fires and recalls.
Battery Exchange Program iBook G4 and PowerBook G4
Apple has determined that certain lithium-ion batteries containing cells manufactured by Sony Corporation of Japan pose a safety risk that may result in overheating under rare circumstances.
What makes great brands survive a hiccup or pratfall? It's how they recover. It takes a strong stomach and a commitment to disruption if a brand is to stand for innovation. A brand that takes the time to distinguish the essence of a good idea from a failed execution is more likely to survive the bumps. It's the entirety of the customer's journey with your brand that defines your true equities, create loyalty, and which can help you weather the occasional, but inevitable, product or service failure.