We are entering a time in the digital landscape when most product information is already known and readily available to all potential consumers. Facebook, LinkedIn, Twitter, YouTube and other peer-to-peer communication networks have created dynamic communities of interest which inform customers about product options and influence their purchasing decisions. The content that is created through these communities, the people that publish into them and the places where these interchanges occur are all now connected. That's why I am looking forward to this event - The Networked Consumer - How Content and Community Are Driving Commerce.
The panel brings together local digital thought leaders to discuss the conversations and innovations that are impacting consumer buying behavior and brand engagement. There will also be an interactive lab for hands-on product experiences.
Here's the 411 for you all to come. And here is the RSVP link to the Eventbrite. Sign up now because seating is limited and it's almost 50% full already!
Where: Founders’ Co-op, South Lake Union, 511 Boren N., Seattle, WA 98109
When: April 28th, 2011 5:30-8:00 PM
Event Moderator: Tricia Duryee, eMoney columnist, Allthingsd.com