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Entries in Apple (9)

Saturday
06Feb2010

Should Apple Decide What's 'Beneficial' in an Ad?

First published on Technorati

The process of getting an application approved through the iPhone App Review team and into the App Store can be a mysterious one for application developers. Many complain the app review process takes too long, the rules for acceptance are vague, and the reasons for rejection are too subjective. Apple does produce guidelines for submissions, which highlight best iPhonepractices, tips, and rules to help developers successfully navigate the review process.

Earlier this week, Apple added a new tip about the use of location services for developers looking to get apps approved for the iPhone. According to the App Review team, the iPhone Core Location Framework, the programming interface that enables developers to “deliver information based on their location, such as local weather, nearby restaurants, ATMs, and other location-based information,” is not to be used primarily for targeted local advertising.

The wording in the Apple post continues to secure Apple’s position as content editor, and not just technical reviewer, in the App Store approval process. "If you build your application using Core Location, make sure your app first asks users for permission before you use their location to provide targeted information,” the tip suggests. “Once granted, the information you provide must be beneficial.”

What will qualify as “beneficial”? Apple goes on to clarify, “If your app uses this information primarily to enable mobile advertisers to deliver targeted ads based on user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.”

This comes as important news to the mobile marketing community, although the insight was buried in a series of notes aimed at helping developers. For many advertisers who wish to use mobile applications to engage with customers, mobile location data provides invaluable targeting information.

It’s a delicate balance of providing value versus being invasive, says Pat Binkley, VP of Engineering at mobile developer, Zumobi. Zumobi produces iPhone applications for partners and then monetizes the content with advertising. Binkley goes on, “I think in the case of applications that do not have a local component, you have to balance the perception of invasion of privacy and disrupting the user’s experience for the sole purpose of delivering local advertising to them.”

Apple’s recent purchase of Quattro Wireless, a leading advertising network and mobile marketing platform, has fueled industry pundits’ and software developers’ concerns about the intent and impact of this recent tip posted on the iPhone Dev Center. On Twitter, one software developer, @Oliverbo,  summed it up this way, “That spells trouble: Apple: Core Location Off-Limits for Serving Location-Targeted Ads http://bit.ly/dtNzcC /cc @feedly.” Some, like AppleInsider, believe that through the Quattro platform Apple intends to restrain others from using a feature it plans to keep wholly to itself. Industry analyst Greg Sterling, also known as @gsterling pondered, “Is Apple Hoarding LBS Advertising?”

A December 2009 report published by Quattro Wireless, in partnership with DM2Pro, highlighted the importance of targeting capability to advertisers. When advertisers were asked what they considered the most important criteria for choosing an ad network, the ability to target segments of consumers was listed first.

Advertisers and agencies have been trying to monetize the emerging mobile application marketplace but have yet to broadly embrace one particular revenue generation platform. One digital marketing executive, Holly Brown, SVP of IPG’s MRM Seattle office, expressed concern that Apple is attempting to micro-manage the mobile advertising eco-system. “At a time when it’s more important than ever to engage consumers with relevant value, and to build monetization strategies for application developers, Apple seems to be interfering with the natural evolution of the market created between consumers, developers and brands (advertisers).”
Research
Location targeting is not only a tool to help small regional businesses, like dry cleaners and cafes, promote services, but it also aids in the discovery of national products available locally. Location-based applications often enable national brands to target local promotions at a store level and can help customers find their favorite franchise or store nearby prompting them to visit with a coupon or in-store offer.

Because they add a layer of relevancy to the ad content, advertisements based on location can be more productive for advertisers. Brian Wilson, VP of Marketing at application developer Point Inside, which develops iPhone indoor interactive mobile mapping applications for navigating malls and airports, is supportive of the Apple position. “From our perspective, Apple’s notice only serves to reinforce the value that Point Inside is providing and the methods we’re using to provide it.”

Feel free to post a comment below and tell us what you think. Do you need Apple to decide for you which ads can be localized?

Friday
29Jan2010

Product's Not Out Yet, But Reviews are In

First published on Technorati

Although the sleek new device announced today is not available, social media is already buzzing about missed expectations and opportunities squandered. The financial markets always anticipate a letdown when Steve Jobs, the company’s favorite presenter, walks on stage and today was no exception. Just after 10AM Pacific time, Apple’s stock (AAPL) took a tumble below $200, although it closed at nearly $208.

Most notably absent from the portable device was a camera. One of the main complaints iPod Touch users have had is the lack of camera, and Jobs’ demo of the amazing photo application on the iPad only served to highlight this missing component. One Apple fan, @itshenry, wrote, “iWish they had iAdded an iSight.”

Another loyal Apple user posted his disappointment with Apple’s continued lack of flash support, @markhall pointed out, “You can’t claim it’s great for browsing and not support Flash.”

Other add-ons many had hoped to be featured but were never shown include: expandable memory, USB ports, multi-tasking, a multi-user interface for shared usage and a better media management experience to improve on the Apple TV product, a less popular member of the Apple family.

On the services side of the equation, the most noticeably missing rumored feature of the iPad was an announced partnership with Verizon, which has long been expected to sell the iPhone, but which requires support for its CDMA network. Although the iPad will be sold unlocked, since a version that supports CDMA was not announced, Verizon’s customers will only be able to use the Wi-Fi versions of the new tablet. 

Wednesday
27Jan2010

Is It Time For My Kindle Break-up?  

I still love my Kindle, although it now already feels like an 8 track stereo compared to the iPad. I am certain the bright color screen and page flipping will be more compelling than having the physical keyboard, although I can buy a keyboard dock for the iPad to compensate for any challenges I have with its onscreen multi-touch keypad. However, there is one thing I don’t think the iPad will do better than my Kindle and that is seamlessly connect me to wireless networks. With my Kindle, I never have to log in to a wireless hotspot, know an SSID or worry about proxy servers and sign in pages.    

The nookTM, which also uses AT&T hotspots, has a post on its help board online helps me clarify this point:

nook is programmed to automatically connect to the free AT&T Wi-Fi in any Barnes & Noble store...We see there are lingering questions about Wi-Fi ... So, for a point of clarity, you can connect on any 802.11b/g Wi-Fi hotspot, or wherever you have the SSID password. The exception to thie is Wi-Fi hotspots that use proxy settings (like you typically see in a hotel), where you have to enter a password or some other information before you can connect.

The truth is, for most consumers, even though free wifi is all around us it can still be somewhat confounding to connect to a hotspot with an iPod Touch, nook with a wireless-enabled device. Interstitial pages sometimes don't require logging in with credentials, but do require a web page to be clicked on. Occasionally, the iPod Touch is connected to the wireless network, but there is no Internet connection, making it unclear what state the device is in, until a browser is launched.

I  never have to ask someone for their network password to access wifi on a Kindle, and it doesn't ask me for a log in password to use my Amazon account when I lose connectivity and then re-connect. Every time my iPod Touch falls out of range of a wifi network, it seems to ask me for my iTunes login credentials when it discovers the wifi again. Once authenticated to the Amazon store, it sends me what I need as long as my Amazon account has a current credit card.

The frictionless access connectivity and consumption have spoiled me on my Kindle. I'm hoping Apple has fixed the machine to machine connectivity to be more seamless on an iPad than it has been on my iPod Touch. If so, somewhere during the 60 days till I can get my hands on an iPad, my Kindle and I will have the "it's not you, it's me" break up conversation.

Monday
11Jan2010

CES - Mark This Spot as Dead 

One of the main complaints at CES this year was the incredibly horrible performance of the AT&T network. Given the massive adoption of the iPhone, and the fact that technology trade shows tend to generate mobile data traffic, the demands for bandwidth should have been predictable , if not addressed by AT&T in advance.  Because they were not, the company took a big hit in the battle of map coverage with Verizon.

My experience, personally, was not around dropped calls but the ability to even connect a call under what appeared to be full bar coverage. My device would show access to wifi and the AT&T 3G network, but then when the call was placed, it would fail to connect.  Worse, text messages were timing out before they could leave the device, making communication nearly impossible for most of the show if you were using an AT&T 3G device.

AT&T has an app on the App Store called “Mark the Spot” to enable customers to provide feedback to the company about where they experience network problems. The app provides options for reporting issues - Dropped Call, Failed Call, No Coverage, Data Failure and Poor Voice Quality – but what happens when the device doesn’t enable connectivity at all to send a report, and you want to communicate you can’t call and you can’t text? As connectivity became a more valuable commodity than the H1N1 vaccine, it became more important to find a way to communicate than to see if the AT&T app would register the complaint about the data or voice failure using the same network that wouldn’t allow connectivity in the first place.



Monday
04Jan2010

If It's January, It Must Be CES

I'm about to embark on my sixth CES adventure. I have attended the show as an online retailer, at Apple, and then as a product development executive at T-Mobile. The show, at this point in my career, is what Comdex was during my days at Visio, back when boxed software sold primariy from the shelf of CompUSA. The adult entertainment industry, often a leader in technology adoption, runs a parallel show during CES just like they used to do during Comdex. The excess of parties, swag and traffic during the week hasn't changed, although the hotel landscape along the strip certainly has.

In addition to the Adult Expo, Digital Hollywood also runs a conference concurrently with CES, which does a nice job of connecting the dots between the entertainment and consumer electronics industries.  And, for the last five shows, at least, both industries have evangelized the arrival of the connected home. From Web TV to Tivo, home electronics have yearned for several years to unite with your PC and connect to the Internet.  Television screens have been wall-sized for a couple of shows now, but each year there seem to be even more ingenious ways to enjoy multimedia through them, thanks to the tension between the entertainment and high tech industries.

Men love to trick out their cars, and CES has dedicated a section of the North Hall to all things automotive.  While mobile phones are converging with handheld GPS systems, and bypassing the after-market car installers, supersized stereo systems never fail to impress most male colleagues I have attended the show with in years past.

The show has been heavily rooted in Microsoft and its partners, with an ever increasing buzz for embedded Linux thanks to Android.  There were ultra mobile PCs, and then netbooks and now smartbooks and tablets.  Consumers apparently want something bigger than their mobile device to type and surf the web, but not as big as a laptop. The right combination of thin client apps, connectivity, touch keyboard, screen size, weight and battery life just could define a purpose-built user experience this year.

MacWorld, a trade show focused on Apple at which the company has launched many products, has historically butted up against CES, but that never stopped an amazing number of Apple partners from participating in CES, especially the iPhod accessory vendors, the ecosystem of cases, docks, chargers, and speakers manufacturers that secures consumers' commitment to their Apple purchase. With a rumored annoucnement by Apple later in January, and MacWorld 2010 pushed to February, the Google wave will really gain steam quickly in the new year, starting with their January 5th, pre-CES press conference. The November 2008 launch of the T-Mobile G1, and the release of the first version of Android to the developer community in late 2008, made the operating system the ingenue at CES 2009.

I'm excited to be covering the show this year for Technorati, and you will be able to read my posts by going to their home page each day during the show. Additional content will appear here as my devices and their portable chargers and powersticks allow. Please let me know if there are any products or technologies you'd like to hear about by adding comments to this post or messaging me @gearheadgal.

And, since Vegas is a town of gamblers, I do have one superstition I can share with you that I succumb to each year because the new year is all about optimism...each year I put $10 on the Seattle Mariners to win the World Series at the sports book of the hotel where I am staying. Go M's!

And a prosperous 2010 to you all.

Tuesday
15Dec2009

Unlocked Android Phones Already Available From Google

First Published on Technorati: December 15, 2009 at 6:33 am

Reuters on Monday quoted an unnamed source that confirmed plans for Google to sell both a locked and unlocked version of the leaked Nexus One device, with the locked version sold to T-Mobile US customers. T-Mobile official sources would not confirm the plan; however, former employees at the company reminded us that today unlocked versions of the T-Mobile G1 and T-Mobile MyTouch are sold through the official Android Developer website.

The site reminds developers that end user devices available through consumer retail outlets “are not designed to allow system image updates by the user,” the site says. It goes on to say, “If you are interested in manually updating the device with custom system images, then you'll need a developer device such as the Android Dev Phone 1.” Android Dev Phone 1 is unique finish of the T-Mobile G1, while Android Dev Phone 2 a variation of the HTC Magic, also known as the T-Mobile MyTouch.
From Google's Official Android Developer Site
In addition to providing developers with phones to run custom builds of the Android software, Google must also provide reference hardware for developers in markets where T-Mobile US does not provide service. Unlocked phones would give those Google employees in countries like China or India the opportunity to build solutions concurrently with new major OS release builds.

In addition, Google has an enterprise agreement with AT&T to offer employee discount plans, like many US corporations do.  AT&T has built a strong base of customers through enterprise sales, which are often designed to enable payroll deductions for wireless service and provide group purchasing power for employees.

Google maintains the Nexus One devices were handed out to employees to encourage “dogfooding”, or internal use of the pre-release product by employees to de-bug and accelerate innovation. However, for a significant number of employees to engage in that activity, the phones needed to be unlocked so their AT&T SIM would provide them a live service experience. Unlocking the device could signal a broader need for testers against a new major OS release, or significant changes to the hardware that triggered bugs across existing applications.

The unlocked G1 devices sold through the Android Developer site did not seem to put a dent into demand for the T-Mobile product, which reached its million-unit mark in Q2 of this year. For Google to drive a substantial number of unlocked units into the market, they will need a reseller partner or retailer who can manage fulfillment, returns, insurance and warranty of the hardware, something that has taken Apple years to develop for themselves. 

Related story: Moconews.net "Google Phone May Be Much Ado About Nothing"

 

Thursday
10Dec2009

Wind River's Android Platform Fuels Fragmentation Fire

First Published on Technorati: December 10, 2009 at 7:20AM

Wind River announced this week the launch of its Android platform, which is intended to aid device manufacturers in the realization of custom Android solutions. The software is designed to extend the kernel through rich media enablers and improved power management, and relieve the application developer from the burden of integrating applications across many devices. The platform will be made available via open source.

Reaction to the news was mixed, but some Android developers are sharing a familiar refrain: "... this just represents one more step toward a dangerously fragmented Android universe."

The negative reaction seems to reflect a bias against the idea of an emerging middleware solution that could potentially provide a path to harmony across ODMs. Creating such an architectural layer, if broadly accepted by multiple, competing hardware manufacturers, could also simplify the path for developers to achieve deeper ROM integration across multiple UI-device combos.

The Wind River platform could also facilitate cross platform portability of Intel-based solutions, helping to bolster the company's profile as a viable option for low cost portable devices, regardless of the operating system. Industry analysts have suggested that Intel's current position as the power behind processor-hungry Windows computers creates a credibility gap for the company in the price sensitive consumer market for mobile devices.

Wind River claims to be the global leader in device software optimization (DSO) today, supporting many competing names in the consumer electronics market. And the company does have existing relationships with CE vendors to commercialize embedded Linux solutions today. In June of this year, Intel entered an agreement to acquire Wind River Systems Inc. Under the agreement, Intel acquired all outstanding Wind River common stock in July for $11.50 per share in cash, or approximately $884 million in the aggregate.

The plan to release a Texas Instruments-based OMAP Android solution was obviously underway prior to the Intel acquisition, and may be the key to unlock Android for many electronics manufacturers who can extend development previously done with Wind River on the Linux kernel, and have been afraid to risk committing more resources to Android.

Porting solutions and services to Android through the Wind River platform could also help electronics manufacturers get innovations to market more quickly, especially in the emerging mobile Internet device (MID) category before the market gets more competitive with the highly awaited introduction of a 10.1" Apple tablet computer, expected by analysts to enter the market in the first half of 2010.

Intel's acquisition of Wind River may give the company leverage to grow quickly in low end netbooks, smartphones and MIDs, segments of the personal computing market Intel does not dominate today. 

Having successfully supported Apple's OS transition from PowerPC to its Xeon processors, Intel could extend the Wind River platform to support other OS development environments besides Android, including its own Linux based OS, Moblin. Such a move would give the company an opportunity to position itself with hardware manufacturers as the platform on which they can develop a single solution to deploy across multiple operating systems.



Friday
04Dec2009

Mobile Apps vs Mobile Web - Is It Really a Competition?

There seems to be a raging debate in the mobile marketing arena about which will be the winning platform for mobile advertisers – the mobile application or the mobile web browser. I’d actually say it isn’t a fair fight.

Mobile applications should optimally use a process of integrating with the hardware and/or user interface of the software operating system, generally through application programming interfaces and a transaction engine or download manager, like the Apps Store or the Android Market. The browser, on the other hand, has limited direct access to hardware components (e.g, GPS, camera), yet depends on the software operating system for enablers like video playback. Browsers appear as a standalone application for retrieving and viewing standard web content on smartphones. The browser often requires a zoom-in to position content for reading, and different sites may or may not optimize page layout for a mobile experience, let alone for a particular device, screen size or aspect ratio. Apps tend to have a fixed layout purely intended for mobile display and can call a browser to support visualizing data outside the application UI.

The web provides a familiar metaphor to consumers for discovering content. App stores often have a merchandising architecture intended to promote new apps, top apps, of favorite apps. After that, a consumer must understand the categorization and information hierarchy to directly discover an app, so in either case search becomes the valuable solution.  It is possible from a web page to promote a downloadable app, and on Android devices there is a setting to enable downloadable apps from outside the device marketplace to have access to the device. In this case, a consumer might have an affinity with a brand, content or web service and see that there is solution to extend that relationship to their mobile device.  Added utility – capabilities enabled my the mobility of the user – can be a strong driver for a consumer to choose a mobile app.

For advertisers trying to leverage mobile, the notion that these two distinct user experiences require the same kind of consumer engagement is faulty.  The audience who doesn’t yet have an affinity for a brand won’t necessarily be motivated to discover an app on the shelf of the mobile device store unless it is highlighted and merchandised in the equivalent of a store “end-cap.”  Even though creating the mobile experience could be a tool to convert that consumer as a customer, it will not be enough to simply develop the app and get shelf space.  

First, an advertiser, publisher or content developer will need to determine the goal for their mobile experience – acquisition, loyalty, transactions, consumption – and then determine the right technical environment for accomplishing that goal.  If browser rendering can degrade an experience, then a mobile application can solve that. If there are hardware or application APIs that need to be leveraged, than an app will be better suited to integrate with them than the browser will.  If a mobile application is a desirable course of action, it does not mean that the mobile browser should be forgotten.  Consumers may still discover and engage with your brand through your website on their mobile device, and your application should at minimum be promoted, merchandised and supported through web pages, rendered in their device browser.

The initial choice for brands developing a mobile strategy shouldn’t be mobile application or mobile website. Mobile strategy must start with the consumer, and the relationship you hope to develop with them to engage with your brand. That likely leads to choosing to leverage both approaches.



Tuesday
01Dec2009

CrunchPad Fails to Materialize

Today is Cyber Monday, and that is a day typically filled with anticipation about the holiday shopping season if you are a consumer electronics manufacturer or retailer. It's a day you hope to see great news coming from the marketplace about consumer confidence and the adoption of emerging technologies by the mainstream. This year, however, with the world markets fearful of a crisis in Dubai and the unemployment numbers still growing, there has been no break-out product every consumer has to have. And it appears Michael Arrington's goal of introducing that killer device that could generate the holiday good news will not materialize this season.  Click here to read more...