The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Entries in CM Summit (1)

Saturday
Jun252011

Will.i.am on Thinking Inside the Box at CM Summit

How does an artist like Will.i.am from the Black Eyed Peas take on a role at corporate technology giant, Intel, and maintain his personal brand as an innovative businessman? Oddly, he doesn't recommend thinking outside of the box.