The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Entries in creative (1)

Monday
May242010

Creativity Can Solve Anything

One of the things to love about Netflix on my TiVo is that when there is nothing in my Now Playing List I feel ike watching, I can investigate Netflix and usually find some independent film or cancelled television program that fits the moment. My recent exploration led me to "Art & Copy", a film by Doug Pray on the ad industry.

For those of you that don't know, the first 13 years of my professional life were spent on the set of commercial productions in Los Angeles - as well as exotic locales like Mexico, Dubuque, Laguna Seca raceway and the Mojave Desert - as a Second Assistant Director and Producer. The people featured in this film were responsible for some of the mini-movies I had the good fortune to work on during that period, and a few of them remain to impact the world of advertising today. Enjoy...