Every year, JD Powers publishes the results of the surveys it receives from consumers about which brands delight them with their service. More than 600 brands are evaluated in many categories from airlines to banks to automotive manufacturers.
"The 50 companies we've recognized as Customer Champions demonstrate the highest levels of service excellence, not just compared with their direct competitors, but also across all facets of the customer experience. Not only does satisfaction encourage customer loyalty, but happy customers also become advocates of the brand to others. Particularly given the ability of today's consumers to easily communicate their experiences far and wide through social media and online reviews, customer advocacy can be critical to a company's bottom line," the JD Power Customer Champion announcement states.
This year, I was struck by the selection of mobile companies that made it to the list.
- Boost Mobile
- Straight Talk
- US Cellular
- Metro PCS
The positive experience customers have with non-contract carriers is important, and the timing of this announcement no doubt played a huge role in the T-Mobile announcement around the same time to end contracts.