The Consumer Matters is the blog of Leslie Grandy, aka Gearhead Gal.  My passion is creating and delivering compelling products that delight customers through simple and elegant user experience design.

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Entries in Digital Hollywood (2)

Monday
Apr232012

Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale

Traditional television is moving to the Internet. Though today's consumer can effectively avoid watching advertising on TV through new time- and place-shifting technologies, the “opt-out” function and other choices make it easier than ever for consumers to skip ads online too. Yet when asked, 75% of consumers prefer advertising over paid subscription models. To keep up with these new consumer video viewing habits and trends towards watching video content online, content owners, advertisers, and technologists must turn into entertainers, or lose precious eyeballs and dollars. To keep audiences captive, advertising must become the new form of entertainment. As content owners, advertisers and technologists begin to better understand video advertising opportunities, one important challenge has come to light: SCALE. On top of creating compelling advertising content, the problem for video advertising isn't targeting or ad formats. 

Join me and the fantastic line-up of panelists at Digital Hollywood 2012 in Marina Del Rey, CA.

Dmitri Lisitski, Commercial Director, 1+1 Group of companies (Ukraine)
Michael Knott, Vice President, Meredith Women's Network
James Citron, CEO, Mogreet
Michelle Cox, Vice President of Marketing, Metacafe® Entertainment Network (M.E.N)
Dean McCormick, Vice President, Advertising Solutions, BlackArrow

Monday
Jan042010

If It's January, It Must Be CES

I'm about to embark on my sixth CES adventure. I have attended the show as an online retailer, at Apple, and then as a product development executive at T-Mobile. The show, at this point in my career, is what Comdex was during my days at Visio, back when boxed software sold primariy from the shelf of CompUSA. The adult entertainment industry, often a leader in technology adoption, runs a parallel show during CES just like they used to do during Comdex. The excess of parties, swag and traffic during the week hasn't changed, although the hotel landscape along the strip certainly has.

In addition to the Adult Expo, Digital Hollywood also runs a conference concurrently with CES, which does a nice job of connecting the dots between the entertainment and consumer electronics industries.  And, for the last five shows, at least, both industries have evangelized the arrival of the connected home. From Web TV to Tivo, home electronics have yearned for several years to unite with your PC and connect to the Internet.  Television screens have been wall-sized for a couple of shows now, but each year there seem to be even more ingenious ways to enjoy multimedia through them, thanks to the tension between the entertainment and high tech industries.

Men love to trick out their cars, and CES has dedicated a section of the North Hall to all things automotive.  While mobile phones are converging with handheld GPS systems, and bypassing the after-market car installers, supersized stereo systems never fail to impress most male colleagues I have attended the show with in years past.

The show has been heavily rooted in Microsoft and its partners, with an ever increasing buzz for embedded Linux thanks to Android.  There were ultra mobile PCs, and then netbooks and now smartbooks and tablets.  Consumers apparently want something bigger than their mobile device to type and surf the web, but not as big as a laptop. The right combination of thin client apps, connectivity, touch keyboard, screen size, weight and battery life just could define a purpose-built user experience this year.

MacWorld, a trade show focused on Apple at which the company has launched many products, has historically butted up against CES, but that never stopped an amazing number of Apple partners from participating in CES, especially the iPhod accessory vendors, the ecosystem of cases, docks, chargers, and speakers manufacturers that secures consumers' commitment to their Apple purchase. With a rumored annoucnement by Apple later in January, and MacWorld 2010 pushed to February, the Google wave will really gain steam quickly in the new year, starting with their January 5th, pre-CES press conference. The November 2008 launch of the T-Mobile G1, and the release of the first version of Android to the developer community in late 2008, made the operating system the ingenue at CES 2009.

I'm excited to be covering the show this year for Technorati, and you will be able to read my posts by going to their home page each day during the show. Additional content will appear here as my devices and their portable chargers and powersticks allow. Please let me know if there are any products or technologies you'd like to hear about by adding comments to this post or messaging me @gearheadgal.

And, since Vegas is a town of gamblers, I do have one superstition I can share with you that I succumb to each year because the new year is all about optimism...each year I put $10 on the Seattle Mariners to win the World Series at the sports book of the hotel where I am staying. Go M's!

And a prosperous 2010 to you all.