Holly Brown, the Chief Innovation Officer of our company, r2i, and I attended a great conference today at the University of Washington on retail management. The event was keynoted by the elusive EVP, Jamie Nordstrom. I asked Holly to share what she thought that was the most interesting takeaway from today's discussions. Here's here answer.
Entries in digital marketing (8)
We are entering a time in the digital landscape when most product information is already known and readily available to all potential consumers. Facebook, LinkedIn, Twitter, YouTube and other peer-to-peer communication networks have created dynamic communities of interest which inform customers about product options and influence their purchasing decisions. The content that is created through these communities, the people that publish into them and the places where these interchanges occur are all now connected. That's why I am looking forward to this event - The Networked Consumer - How Content and Community Are Driving Commerce.
The panel brings together local digital thought leaders to discuss the conversations and innovations that are impacting consumer buying behavior and brand engagement. There will also be an interactive lab for hands-on product experiences.
Here's the 411 for you all to come. And here is the RSVP link to the Eventbrite. Sign up now because seating is limited and it's almost 50% full already!
Where: Founders’ Co-op, South Lake Union, 511 Boren N., Seattle, WA 98109
When: April 28th, 2011 5:30-8:00 PM
Event Moderator: Tricia Duryee, eMoney columnist, Allthingsd.com
First published in iMedia Connection
- Campaign ideas will be deconstructed into smaller, more digestible messages
- Applications will continue to adapt to user behavior, leading to hyper-personalization
- User-generated content will influence marketing strategy
Reputation and relationship management skills are foundational to architecting an effective customer development strategy for both B2B and B2C enterprises; this will be acutely true in 2011. No longer just the responsibility of a community manager, social communication will be integrated into service and support experiences, product, point of sale, and commerce solutions. Because official spokespeople are no longer the sole purveyors of your company's message, social channels can be counted on to accelerate and amplify the conversation between customers and brands. Look for the following trends to drive changes to integrated marketing plans in the year ahead... read more here
I enjoyed this presentation by Edward Boches (@edwardboches), Chief Creative Officer at Mullen, recently named #3 in Ad Age's A List. So, naturally, I thought I'd share it.
@kenradio Why Bing "Likes" Facebook, Facebook should give Microsoft an edge against search rival Google -http://bit.ly/g6CJQ4
@bgershon Ad Execs Gaze Into 2011 Crystal Ball - Great overview.... http://tumblr.com/xsb16mkrnd
RT@quirkyinc The NY Times Pogies celebrates product features which are "clever twists that make life just a little bit better" http://qrky.co/hwMqe3
Despite the title that's overlaid on this frame, the video is not about a circular argument. It's worth the three minutes to listen to Matt explain the consumer intelligence that has grown through the creation and maintenance of trust and admiration networks, technical networks, and advice networks.
Interview with BlogWorld Co-Founder Rick Calvert
If you search for job openings with the keywords “community manager,” LinkedIn will return over one thousand results. According to Rick Calvert, co-founder of Blogworld and New Media Expo, the popularity of job listings on sites like Linkedin or Monster is an indicator of how bright the future is for social media in corporate America.
“Companies know they need Community Managers,” Calvert says, “because they know they need to engage with their customers in a range of ways through social media, even though they are still learning how to manage those conversations.”
Education remains a primary goal for Calvert and his Blogworld team. “These attendees reach a global audience of over 250 million people.” he pointed out. “Their influence is undeniable.” In an interview conducted halfway through this year’s Blogworld event, held in Las Vegas at the Mandalay Bay Hotel Conference Center, Calvert indicated that attendance has doubled in the last three years of the conference, but at 3000 attendees, what’s billed as the World’s Largest New Media Conference, is still pretty small given the nearly 200 million blogs that have been created worldwide.
Calvert acknowledged that it is hard for corporate marketers to know what technology platforms will stick with consumers; Calvert admitted even he “missed the point of Twitter at first. I wasn’t sure if it had real value or would turn into FriendFeed.”
Education is why he says he is committed to growing the conference over time. Read more...
Fellow ex-Visio marketer, and Chief Innovation Officer at r2i, Holly Brown presented at the Social Media Breakfast on the challenges for marketers in a peer to peer world. Authentically engaging in relevant, real time conversations is job #1.