Unlocked Android Phones Already Available From Google
Tuesday, December 15, 2009 at 9:16PM First Published on Technorati: December 15, 2009 at 6:33 am
Reuters on Monday quoted an unnamed source that confirmed plans for Google to sell both a locked and unlocked version of the leaked Nexus One device, with the locked version sold to T-Mobile US customers. T-Mobile official sources would not confirm the plan; however, former employees at the company reminded us that today unlocked versions of the T-Mobile G1 and T-Mobile MyTouch are sold through the official Android Developer website.
The site reminds developers that end user devices available through consumer retail outlets “are not designed to allow system image updates by the user,” the site says. It goes on to say, “If you are interested in manually updating the device with custom system images, then you'll need a developer device such as the Android Dev Phone 1.” Android Dev Phone 1 is unique finish of the T-Mobile G1, while Android Dev Phone 2 a variation of the HTC Magic, also known as the T-Mobile MyTouch.
From Google's Official Android Developer Site
In addition to providing developers with phones to run custom builds of the Android software, Google must also provide reference hardware for developers in markets where T-Mobile US does not provide service. Unlocked phones would give those Google employees in countries like China or India the opportunity to build solutions concurrently with new major OS release builds.
In addition, Google has an enterprise agreement with AT&T to offer employee discount plans, like many US corporations do. AT&T has built a strong base of customers through enterprise sales, which are often designed to enable payroll deductions for wireless service and provide group purchasing power for employees.
Google maintains the Nexus One devices were handed out to employees to encourage “dogfooding”, or internal use of the pre-release product by employees to de-bug and accelerate innovation. However, for a significant number of employees to engage in that activity, the phones needed to be unlocked so their AT&T SIM would provide them a live service experience. Unlocking the device could signal a broader need for testers against a new major OS release, or significant changes to the hardware that triggered bugs across existing applications.
The unlocked G1 devices sold through the Android Developer site did not seem to put a dent into demand for the T-Mobile product, which reached its million-unit mark in Q2 of this year. For Google to drive a substantial number of unlocked units into the market, they will need a reseller partner or retailer who can manage fulfillment, returns, insurance and warranty of the hardware, something that has taken Apple years to develop for themselves.
Related story: Moconews.net "Google Phone May Be Much Ado About Nothing"







My Nexus One arrived while I was at CES. Having launched the first Android device, the T-Mobile G1, as a VP of Product Development at T-Mobile, I have a particular insight into what Google values and doesn’t value about the existing business model for mobile phones. So I was particularly intrigued to see their unlocked phone experience. Under the banner of “do no evil” they represent that the company – and the Android team – know what’s best for consumers. But if they did, they would know that sending an auto-generated email response to a customer care issue that suggests that a service response will come within 72 hours is not a good consumer experience. While they do not have a recurring subscription relationship with the customer that the carriers do, their brand is on the device, the consumer bought the product from their web site, and they have a responsibility to provide the service level a $500+ product should deliver. The fact that a GREAT customer experience may have been triaged for launch is no excuse not to have at least a good one.
I also believe that the consumer does not know how to use or trust the “community” in the apps marketplace. Reviews and ratings mean nothing if they come from the gang of software hackers and pirates in collusion with the developer who published the app. Enabling apps to enter your phone that can steal personal data also doesn’t feel like it falls under the banner of “do no evil.” For an open OS to be mainstream, the consumer MUST know where to place their trust. Apparently GigaOM agrees...