Entries in product design (12)
When I was a kid, I loved to pass the crummy Philadelphia winters making things. From Rube Goldberg-style contraptions to pinhole cameras, our attic was filled with my "inventions." Professionally, while I eventually channeled this urge to create into filmmaking and then product design, a few of those ideas still rattle around in my head as I lie awake at night.
But now, thanks to Quirky and MakeProjects, I have two new sites to scratch that creative itch. MakeProjects is a "collaborative resource for people who like to make things," and there are some clever, wacky, and creative projects already highlighted on the site to spur the inventor in you. The site also has a companion magazine, and this month's issue focuses on - wait for it - GADGETS! One of my favorite highlights is "the Most Useless Machine," a tautological invention if there ever was one.
Quirky is a social product development site which combines crowdsourcing and commerce together and enables would-be inventors access to a community of designers and consumers who help bring the idea to fruition. Quirky provides ideas a home to be nurtured, refined and built, and then offers those winning ideas to the public on their website. Quirky's staff builds prototypes and based on forecasted popularity (that is pre-sales), Quirky will take the product to production. If there is a community who'd love your product, but you don't have the resources to get it into the market, then Quirky is your answer.
Thanks to online creative communities like Quirky and MakeProjects, you needn't be a borrower or find a lender to realize being an inventor any more.
Thanks to @kristianindy for the permission to embed this slideshow I discovered on Slideshare. By way of complete disclosure, I can't vouch for the capabilities of Kristian Anderson + Associates, and the presentation, I presume, is intended to represent the capabilities of his agency. Nonetheless, I do appreciate the point of view it shares around the intersection of customer experience and brand, so I include it more for how it concisely and aesthetically sums up what I believe. Enjoy.
This is a very graphical and visual four and a half minute video summary of an article in the California Management Review Fall 2007 issue, "Innovation as a Learning Process: Embedding Design Thinking". The link to the full article is below the video reference in italics.
The portion of the article that continues to be timely, especially in tough economic times, is buried on page 48.
Many engineering-driven organizations start with solutions and then in classic technology push-fashion, place those solutions in the market to see whether or not there is a need. Today, in fact, it has become quite popular to engage in the “express test cycle”, iterating rapidly between observation and solutions, but remaining in the concrete realm of the innovation process. Unfortunately, while this approach may well uncover many use and usability needs, it often fails to discover the higher level meaning-based needs that can be crucial to the success of an innovation.
The authors go on to point out that innovation doesn't only have to be born with the launch of new products and services. Simplifying the complex process a consumer must go through to execute a desired outcome may be the most important innovation for a business. Process innovation may ultimately revolutionize the way a consumer behaves such that new profit or revenue opportunities may be enabled. This video and the full article are great reminders of what power lies in innovation of an enterprise's existing businesses and customer touchpoints.
reprinted from DailyGrommet.com
Photo sources: Http://constance-reader.blogspot.com
I love books. And libraries. And bookstores. I love the idea I can own thoughts, and I can see them physically on a shelf. My mother was an English professor and I have a lot of memories around the smell of books, libraries and bookstores. I spent a lot of my childhood buried in stacks of books. I own a lot of books. Memories are a powerful thing. They frame so many choices we make – from the media we consume, to our favorite foods, even to the places we live. We also create new “memories” all the time.
It should follow, therefore, that deep connections to the products we buy are informed by those memories as well as the emotions they conjure up. It doesn’t take a lot to do that. The look, sound, smell and taste of an experience can telegraph how we should “feel” about a product or service. Emotional bonds with products are also created from the perfect marriage of utility and appeal. I have recently discovered a set of cases that look like miniaturized eyeglass cases, made from “eco-leather” in bright, candy colors. They are palm sized, smooth and polished. I carry a big tote bag when I travel with all sorts of little odds and ends I toss inside. I have bought a lot of cases of all shapes and materials to try to help me stay organized, but I adore these. Why? Because the colors make me happy. They’re easy to spot and even when they are closed, they communicate to me. My stereo earbuds are white, and fit inside the white case. My Jawbone Prime is candy apple red, so it resides in the red case. The material is durable, so when it bangs around in the bottom of my bag it stays glossy and bright, and the hinge stays closed. They are stylish and functional at the same time, and because I love to use them, I find I want to carry them even when I don’t travel.
Online shopping has made it dramatically harder to sense everything about a product, and predict if or how you might emotionally attach to it, since comparing and purchasing have become mostly visual experiences in a digital world. Don’t get me wrong, online shopping has been a huge innovation that has changed my behavior around shopping dramatically. The accessibility of world goods from local craftspeople and the convenience of 24/7 purchasing are windfall benefits. But they come at a cost. You don’t always evaluate products by touch or interaction as much as our parents and grandparents did. Manufacturers and retailers seem to worry less about our “out of the box” experience, since a product may come in cellophane wrap within a cardboard box or appear drowning in a sea of Styrofoam peanuts.
Products communicate to consumers through design, and design makes products useful. In a digital world, though, it is only getting harder for us to connect with the things we buy, and product designers must be even more inventive to create emotional attachment. If it’s impossible to assess the physical form and substance of a product prior to buying it, the design will have to work harder to convey the product value. I still love physical books and the smell of pulp, so I thought I’d never buy an e-Reader, but I have to admit I have got a crush on my Kindle. As someone who chooses what I read based on my mood, the big win for me is that I no longer have to decide what to pack in my carry-on bag or drag to the beach. In fact, my Kindle will let me carry 1,500 books with me everywhere I go, and I can read a book review and own the book within seconds. All of those books I adore are now with me all the time, any time. What’s not to love about that? Technology will never supplant the power of products to connect a consumer to their emotions or memories. But great product design can seal those connections with customers that will last a lifetime.
It was a good day on Twitter for looking at my world from different angles...
RT @thinkBIG_blog: Designers have always known this. Glad to see others are catching up... http://bit.ly/I9kf8
RT @timleberecht: Thirty conversations on design http://thirtyconversationsondesign.com/
What is Design Thinking? 10 Ideas to Consider Browsing on the Design Thinking Exchange, I found a list of 7 explanations of Design Thinking. I took the liberty of adjusting them with my editorial red marker (shown in CAPS for visual speed in identifying my own thoughts). I also added 3 more for an even 10. Please get out your best copy editing tools, and comment or re-word my "clarifications" below. I'll follow up with a post amending these with your best ideas. Design Thinking...
Maybe some of these are already in the works, which would make me delighted, as long as I don't need to pay for the upgrade, of course. It's possible some of these things are possible today but I just can't discover them. In that case, my title meant to read: '7 Tech Product Features I Want to Find Now!'. Finally, I am sure a bright teenager has already mashed up some of these for themselves. Sorry, dude, I always ask the folks who make the product to do it for me, before it gets to that. I invite you add to my list by posting a comment; and you product managers can check back and get the insights for free.
- I’d like to be able to rotate from landscape to portrait any photo in my gallery on my iPhone, so when I post or send the photo its orientation is correct on the viewer’s PC. Otherwise TwitPic posts and email attachments require viewer intervention.
- Why isn’t there a job search agent on LinkedIn? Or a Job Alert Feed? Why is there only one aggregated status feed?
- Someone should invent a collapsible hood or clip-on cover for people to use on their phones while texting in a theater or photographing at a concert to shield others from the brightness.
- I need user ratings to rate users who comment on the Android marketplace apps so I can tell when it’s a developer’s friends writing all the positive comments.
- I’d like to be able to upload my Flip videos without having to use my laptop to tether it to the Internet. Wifi, please.
- I wish that Apple would use their cloud to make it easy for me to re-download the music or video file to any of my authorized devices after I purchase it.
- Tivo should include "Transfer to Mac/PC" as a "Record options" feature. It should be able to transcode and push it over my LAN to my computer.
Products have stories.
Companies build products.
Companies create experiences.
Consumers live stories.
Consumers experience products.
Consumers define your brand.
To deliver the whole product experience that defines the brand you want to be:
Be an empathetic listener
Design a simple and elegant response.
Make and keep all your commitments.
Stand for something, not everything.
Build an ‘ah-ha’ moment into the system.
Customers require value.
How you deliver value is your brand promise.
As a product design and development professional, I think about the ingredients that make a great product with each roadmap and requirements document. As a customer, I'd rather not know. That gap made me realize something about the some of the flaws in the ingredients I've utilized for gaining customer insight for my product recipe. As a consumer, I may read reviews from strangers on Amazon or Yelp, and over time I may discover individuals that share my taste in restaurants or books. But the biggest influencers in my decisionmaking are folks in my various professional and social and family groups, or as the social media gurus call them, "tribes". People I actually know.
So why do market researchers interview individuals in quantitative surveys or invite strangers to gather and share focus groups? When unprepared for a series of survey questions, I may answer the questions in isolation of the expertise or opinions I'll seek when actually confronted with seeking a product. In a room with other strangers being asked to talk about my lifestyle or product usage, I am reticent to reveal my answers, if the group's answers indicate I'm old or out-of-touch.
Predicting customer behavior is the goal of market research, and most customer-centric product managers would tell you their users' insights are represented if they use qualitative and quantitative research tools to prioritize feature lists. In a new book - the size of a children's book, admittedly - by Alex Bogusky and John Winsor called "Baked In", this approach to developing and marketing great products is considered "old school." They maintain that by integrating your marketing strategy into a product's design from the concept and prototype phase, you close the gap between what you build and the story you tell about it. The authors maintain that gap creates the undifferentiated oblivion into which many mass marketed, mainstream products fade. Click here to watch a video Q&A with Alex and John in which they explain how they've used their own recipes with the creation of this book. Let me know what you learn that you didn't already know, or if there was a recipe you really liked.